Project Overview
Gaamayan is a self-initiated digital platform where I explore the rich intersection of design, literature, and history. All content is created and presented primarily in the Gujarati language, with the goal of making these subjects accessible and engaging for a specific cultural community. Beyond my work with clients, this project is a direct result of my commitment to being a lifelong learner in the creative landscape.
My Role: Full-Stack Content Creator
As the sole creator for Gaamayan, I manage the entire content lifecycle. My responsibilities include:
- Content Strategy & Research: Conducting in-depth research into historical events, literary works, and cultural heritage to develop unique content angles.
- Ideation & Scriptwriting: Brainstorming creative concepts and writing compelling scripts and copy primarily in Gujarati.
- Graphic Design: Designing visually striking and informative Instagram carousels with a cohesive brand aesthetic.
- Video Editing & Motion Graphics: Editing short-form videos and integrating motion graphics tailored for social media.
Objective & Impact
The primary objective of Gaamayan is to translate complex historical and literary topics into accessible, visually engaging content for a Gujarati-speaking audience. This project demonstrates a proactive approach to creative exploration, niche audience engagement, and the ability to consistently produce high-quality work outside of a traditional client structure.