Introduction
In today’s competitive job market, implementing effective marketing strategies is essential for job seekers to stand out and showcase their skills. As a freelancer, self-promotion through well-crafted marketing approaches is key to landing projects and establishing a professional reputation. The significance of marketing strategies cannot be underestimated, as they play a crucial role in communicating one’s unique value proposition to potential employers and clients.
Exploring Marketing Strategies
In a recent class session with Professor Laura, I was introduced to a diverse range of marketing strategies suitable for both job seekers and freelancers. From online tactics like social media, vlogging/blogging, email marketing, LinkedIn, and SEO to offline approaches such as networking events, establishing a market presence, and collaborating with local businesses, a successful self-promotion strategy encompasses a combination of various methods.
Preferable Strategies
Considering my introverted nature, I have chosen to focus primarily on online marketing strategies to promote my skills effectively. As an international student seeking job sponsorships post-graduation, establishing a strong online presence is crucial. Hence, I will invest my efforts in the following key areas:
Personal Portfolio Development
I am excited to enhance my personal website, urvish.me, by creating a dedicated blog section at urvish.me/blog and revamping the portfolio segment.
Here I am sharing a screenshot of my figjam board.
By utilizing the Elementor page builder plugin for WordPress, I aim to design an engaging and user-friendly platform to showcase my projects, side ventures, and share insights through regular blog updates.
Email Marketing Strategy
I plan to utilize cold emailing as a direct approach to connect with potential employers.
Drawing insights from the Harvard Business Review’s “A Guide to Cold Emailing” I will craft personalized messages to engage hiring managers and decision-makers effectively.
LinkedIn Branding / ( My Profile Urvish Patel | LinkedIn )
Building a robust presence on LinkedIn is a key focus area for me.
The above snapshot is the current view of my profile( as on 08/04/2024). I will improve my strategies, once I complete my projects of this academic year 2023-2024.
Through consistent content sharing related to my projects and experiences, I aim to expand my professional network and attract a broader range of clients for freelance or full-time opportunities.
Social Media Promotion ( My Profile @Urvish.Me )
Among the social media channels available, I have opted to concentrate on Instagram, where I have set up a professional account at @urvish.me .
Leveraging this visually-driven platform, I can showcase my work, connect with a diverse audience, and enhance my personal brand visibility.
In Conclusion
As an international student navigating the job market, I have strategically selected online marketing strategies aligned with my strengths and objectives. By investing in a personal website, leveraging email outreach, building a strong LinkedIn presence, and utilizing Instagram, I am confident in my ability to effectively promote myself and increase my chances of securing the desired sponsorship role.
References
- Flavio (2023). LinkedIn for Graphic Designers: 7 Strategies to Showcase Your Creativity and Expertise. [online] taplio.com. Available at: https://taplio.com/blog/linkedin-for-graphic-designers [Accessed 8 Apr. 2024].
- Gary Percival. (n.d.). 9 ways to grow your social media following as a freelance graphic designer. [online] Available at: https://www.garypercival.com/blog/9-ways-to-grow-your-social-media-following-as-a-freelance-graphic-designer [Accessed 8 Apr. 2024].
- Gary Percival. (n.d.). The benefits of having an online portfolio | Gary Percival. [online] Available at: https://www.garypercival.com/blog/the-benefits-of-having-an-online-portfolio#:~:text=Having%20an%20online%20portfolio%20increases.
- Jisc. (n.d.). Employability toolkit. [online] Available at: https://www.jisc.ac.uk/guides/employability-toolkit.
- Max, T. (2016). A Guide to Cold Emailing. [online] Harvard Business Review. Available at: https://hbr.org/2016/09/a-guide-to-cold-emailing.
- Michael Page (2023). Ten benefits of networking. [online] Michael Page. Available at: https://www.michaelpage.co.uk/advice/career-advice/growing-your-career/ten-benefits-networking.
- Price, S. (2023). The Beginner’s Guide to Using Elementor in WordPress. [online] blog.hubspot.com. Available at: https://blog.hubspot.com/website/how-to-use-elementor.
- Singla, A. (2021). Why Students Should Blog (in 2023) – 61 Amazing Benefits! [online] Master Blogging. Available at: https://masterblogging.com/why-students-should-blog/.